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The Patient Experience Podcast
Pharma Patient Services leaders are facing a revolutionary change as patients have access to more information than ever and as they launch new therapies which are more complex than ever. There is an emerging patient confusion crisis coming as pharma goes D2P - Direct to Patient. Experts, Jason Grossman, with 25 years of c-Suite Pharma Commercial Operations, Patient Services and Marketing experience along with Bob Miglani, 23 years ex-Pfizer in Sales and Marketing, Medical Affairs, Patient Access, Patient Engagement and now CEO of Hoot bring you the latest insights and learnings to help you grow. Learn more on: GetHoot.com.
The Patient Experience Podcast
Pharma’s Direct to Patient Pivot: What to Expect in 2026
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In this first episode of The Patient Experience Podcast, Bob Miglani and Jason Grossman examine the rapid shift toward Pharma Direct to Patient and why it’s fueling a growing patient confusion crisis. As therapies become more specialized and disease education more complex, patients are leaving appointments overwhelmed, misinformed, and unsure what to do next.
They discuss how limited physician time, rising misinformation, and increasingly complex treatment pathways are impacting therapy starts, adherence, and patient trust. The conversation explores where patient services is headed next and why education, clarity, and HCP-led guidance are becoming critical as decisions move beyond the clinic and into the home.
This episode is for pharma leaders, patient services and engagement teams, brand leaders, and patient-facing teams navigating what comes next in a Direct to Patient world.
The Patient Experience Podcast explores how pharma patient services leaders and patient-facing teams can navigate a growing patient confusion crisis as therapies become more complex and the industry moves Direct to Patient. Hosted by Jason Grossman, a 25-year pharma commercial, patient services, and marketing executive, and Bob Miglani, former Pfizer leader and CEO of Hoot, each episode delivers practical insights leaders can use and reps can apply in the field to better educate patients, build trust, and drive better outcomes.
New episodes are recorded live on Bob Miglani’s LinkedIn and published across major podcast platforms.
Follow the hosts:
Bob Miglani on LinkedIn
Jason Grossman on LinkedIn
Learn more at GetHoot.com.